53x11COFFEE MEANS LIVING ENVIRONMENTALLY FRIENDLY, EATING HEALTHY, LIVING HAPPY AND BEING YOUR BEST.
Hey this is Evan, the owner of 53x11Coffee. I'm glad you've found us. Some who are unfamiliar to the world of cycling and coffee may be wondering why a cycling related coffee company. Here's a little history on how the company got started and who we are.
As long as I can remember I've always had a desire to create amazing coffees. Being a competitive cyclist, I had the opportunity to travel the world, racing, training, and experiencing life. This was the start of a huge appreciation for excellent coffees. To a cyclist great coffee is something that isn't sacrificed. It's what we wake up to. We love a good cup before a ride, and almost always after a ride. Coffee is also full of antioxidants, something I wasn't aware of before. I wanted to offer our fellow cyclists, friends, and family, coffees that would knock their socks off.
I also wanted the coffee company to be more than just great cup of joe. There are so many hands involved in that cup of coffee. The farmers, the pickers, the importers, the roaster, the shippers and finally the customer. That being said, our purchasing power is power. If we choose sustainable orgnaic farms, that says something. If we choose farms that support fair trade wages or purchase direct, that also says something. In the end it's you the customer that has the voice to make change. Your choice of products dictate what products are popular and what is offered. Support companies that are in line with your beliefs. I feel our customers are the driving force behind a movement that is changing the way consumers shop. That's where the cycling team, and our national 53x11clean up crews come in. Our team, our clothing, and sponsored athletes help us in our efforts to spread our message. 53x11coffee means living environmentally friendly, eating healthy, living happy and being your best.
Sincerely, Evan Lawrence
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